Privacy Policy
Last updated: 09-20-2025
Blue River Management (BRM) – Privacy Policy
This Privacy Policy explains how Blue River Management ("BRM", "we", "us") collects, uses, and protects information when you use our website and its features.
Summary: We collect information you submit (forms, bookings) and technical data (analytics) to operate the site, respond to inquiries, and improve our services. We do not sell personal information.
1) Who we are & how to contact us
Business name
Blue River Management (BRM)
info@bluerivermgmt.com
Phone
+1 605-677-0054
Mailing location
401 E 8th Street, Ste 214, Sioux Falls, SD 57103
2) What we collect
Information you provide
We collect the following from forms, bookings, and submissions:
- Contact form submissions (name, email, phone, message)
- Waitlist sign-ups
- Consultation bookings via Google Forms (name, email, schedule details)
- Testimonials if submitted
Information collected automatically
We automatically collect technical and analytics data including:
- IP address, browser, device type
- Pages viewed, referring links
- Cookies and analytics via Google Analytics 4
- Search performance data via Google Search Console
Sensitive data
We do not collect sensitive information.
3) Why we collect your information
Purpose
We use your data to operate and improve the website, respond to messages, manage waitlists, schedule consultations, analyze performance, prevent fraud, and comply with legal requirements.
4) Lawful bases (where required)
Legal basis
Consent, contract or pre-contract steps, legitimate interests (analytics, security, improvements), and legal obligations.
5) Cookies and analytics
Cookie usage
We use cookies to improve functionality and understand how visitors use the site.
- You can manage or block cookies through your browser settings.
6) When we share information
Sharing policy
We only share information in the following cases:
- Service providers (hosting, email, forms, analytics)
- Calendly for bookings
- When legally required
We do not sell personal information.
7) Data retention
Retention policy
Records are retained based on purpose and legal requirements.
- Contact and waitlist records: kept as needed, then deleted or anonymized
- Analytics: retained per Google defaults
- Legal records: retained as required
- You may request earlier deletion by contacting us
8) Your rights
Your rights
Email: info@bluerivermgmt.com
9) Children’s privacy
Age restriction
This site is not intended for children under 13.
- Contact us if a child’s information was submitted so we can remove it
10) Security
Protection measures
We use reasonable safeguards including HTTPS and limited access controls to protect personal information.
11) International transfers
Data processing locations
If accessing from outside the U.S., your data may be processed in the U.S. or other locations where our providers operate.
12) Third-party links
External sites
Third-party sites such as Google have their own policies. We are not responsible for their practices.
13) Changes to this policy
Updates
We may update this policy. The date at the top reflects the latest version.
Contact Us
Email: info@bluerivermgmt.com
Phone: +1 605-677-0054
Address: 401 E 8th Street, Sioux Falls, SD 57103